We live in a high stakes climate - in the wake of #metoo, discrimination in the workplace, data misuse, and a number of other issues, the public and press are becoming increasingly reluctant of brands (and the executives who lead them) that don't address the societal issues concerning consumers. No doubt it's risky business to put a stake in the ground on hot button issues. Nonetheless, in today's market, having an authentic POV is an important move for your company and your legacy as a leader.
Public facing professionals must learn to demonstrate thoughtful leadership while engaging with societal issues — oftentimes on the fly. In this workshop, Hotwire President Heather Kernahan will coach the audience on fundamental comms practices for executives including how to communicate effectively in a time of heightened social awareness.
This workshop will begin and end with 30 minutes of cocktails, light bites and mingling.
Heather is a global marketing expert and business leader who has been featured in Fast Company, Fortune, Biz Women, PR Week and Ad Week. She currently serves as the President of North America at Hotwire, an award-winning global communications agency. Kernahan joined Hotwire in 2013. In her role as President she leads offices in SF, NY, Minneapolis and Mexico City and as a member of the Hotwire global leadership team, she has been the driving force behind Hotwire’s three-year business strategy to expand the business. Heather has challenged the status quo for Hotwire and has allowed the firm to think farther into the future.