Clothing

A woman wears a pink hooded snuggle lounger from Softie.

With an emphasis on fashion and function, Edina-based company Softies combines the cooling properties of athletic wear with ultra soft women’s comfort wear to offer eternal coziness.

A fanny pack - aka a belt bag - from Target

Remember your beloved hands-free bag from the late '80s, early '90s? It was your go-to for shopping, art festivals and travel–the ultimate bag for convenience.

A woman models a black jumpsuit with neon yellow accents and shoes.

One of the hottest retro color trends from the ‘80s is back and bolder than ever in vibrant hues of pink, blue, green and yellow.

Style Edina at the Westing Edina Galleria

Style Edina celebrates its 4th year on the runway.

A fashion model wears animal print boots, a pink skirt and a chambray shirt

Animal print has been a hot trend for decades.

Personal stylist and Prink Style founder Wendy Witherspoon poses in plaid.

Some things never go out of style and plaid is one of them.

It seems as if everyone is striving to make advancements in technology and launch the latest and greatest new gadget. However, there’s one area of life that just hasn’t seemed to make the same leaps and bounds as the rest of the world: the outdoors.

When Edina mom Anna Sabiston was pregnant, she discovered it was difficult to find maternity clothes that met the dress code at most private golf courses.

Visit the Roe Wolfe pop-up in the Galleria right across from Crave. “We are a contemporary women’s boutique,” says owner Ashley Kilcher.

Most women will offer a compliment whenever we see a friend sporting a terrific new outfit. Great fashion makes people feel good whether they’re wearing it or simply admiring it.

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