Shops & Business

A woman wears a yellow backpack. Backpacks are a hot fall fashion trend, according to Wendy Witherspoon of Prink Style.
[Accessories]
Fall Fashion Trend Ties in Neatly with Back-to-School Season

The practicality of carrying all of your necessities on your back while still looking stylish is exactly why backpacks are a hot trend for fall.

A variety of eyeglass frames from Edina Eye Physicians
[Accessories]
How to Choose the Right Frames for Your Face
Personalized travel accessories from Bean + Ro.
[Accessories]
Travel with Style While Shopping Local with Personalized Accessories from Bean + Ro
Evereve stylists from the 50th and France location model summer trends.
[Shops & Business]
Evereve's Mission is 'Spreading Joy One Outfit at a Time'
The Edina Chamber of Commerce
[Shops & Business]
Edina's All-female Chamber of Commerce Evolves with Changing Times

Edina Chamber of Commerce sees the bigger picture.

A cocktail on a table at a vacation destination.
[Misc]
How to Work from Home Away from Home

An on-the-clock getaway can be a great refresher - just remember, you're NOT on vacation.

A group of female athletes from Edina poses at the Bold New Idea contest.
[Giving Back]
2019 Bold New Idea Winner Will Celebrate Girls in Sports

By: Hailey Almsted

Attendees of Reach for Resources' yearly fundraiser, Reach On Tap, pose for a photo at Wooden Hill Brewing Company.
[Giving Back]
Reach for Resources Taps Wooden Hill Brewing Company for Yearly Fundraiser

Reach for Resources will hold its annual summer fundraiser, Reach "On Tap," Monday, June 17 at Wooden Hill Brewing Company.

The XTorch, a solar-powered flashlight and cell phone charger.
[Giving Back]
Edina Firm Helps Light the Way with Solar-powered Flashlights

The XTorch, developed by EJ Case, is making a difference in several countries.

A woman wears a pink hooded snuggle lounger from Softie.
[Clothing]
This Local Loungewear Was One of Oprah's Favorite Things

With an emphasis on fashion and function, Edina-based company Softies combines the cooling properties of athletic wear with ultra soft women’s comfort wear to offer eternal coziness.

A painting of Evereve owner Megan Tamte reading books on business by Minneapolis artist Erin O'Leary.
[Misc]
Evereve's Owner Refuels with These 3 Things

Let’s face it, we all go through times when we feel a little unmotivated.

A fanny pack - aka a belt bag - from Target
[Clothing]
Like it or Not, the Fanny Pack is Back

Remember your beloved hands-free bag from the late '80s, early '90s? It was your go-to for shopping, art festivals and travel–the ultimate bag for convenience.

A woman models a black jumpsuit with neon yellow accents and shoes.
[Clothing]
Give Your Wardrobe a Glow Up with Touches of Neon

One of the hottest retro color trends from the ‘80s is back and bolder than ever in vibrant hues of pink, blue, green and yellow.

A young girl models Heartfelt Blooms' felt floral designs
[Shops & Business]
Local Artist's Felt Floral Arrangements Make Perfect Keepsakes

Misty Higgins opened her Etsy shop, Heartfelt Blooms, two years ago, and has built a reputation for adorable felt floral pieces that are oh so swoon-worthy.

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