Consider a more eco-friendly closet. “Most people in the United States only wear about 20 percent of their wardrobes. That means that 80 percent of...
Fashion
Fashion Forecast
Style picks for the sunny season. Elevated Knit Set Knit set Free People $198; Bracelets Pink: Curio Cities $40; White and gold beads: Butterfly...
Take Time to Shine
Edina mother-daughter duo creates innovative jewelry line Mishivah. Last spring, mother-daughter duo Mitra Vahhaji and Shireen Amehdi found...
Blast from the Past
Edina High School alumna curates vintage clothing. With a passion for unique fashion, 2015 Edina High School grad, Catherine Ware created her own...
For Women Ready to Get Dressed Again
Presented by: It’s time you discovered the expanded and exclusive women’s line at MartinPatrick3. For discerning shoppers who crave a unique...
Serge + Jane Brings ‘Rebellious, Sexy, Passionate’ Spirit to Edina’s Shopping Scene
After years in corporate retail, local couple Casey and Jamie Carl decided to open their own shop, Serge + Jane. Casey and Jamie Carl have lived in...
Local Woman Aims to Inspire with Simple, Powerful T-Shirts
Stylish tees spark motivation and conversation. InnerDialogue Shirts is Michelle Horan’s Edina-based business born out of what would seem like an...
Cold Couture: Classy Winter Wear from Edina Shopping Destinations
Turn up the heat on your winter wardrobe with these items from Edina's Dugo and Trail Mark. Above: Anna Anderson of Edina is wearing Dorfman Pacific...
Edina Native Opens CircleRock House of Style for Men Who ‘Want to Up Their Game’
CircleRock's goal is to create top-quality, made in the U.S. menswear at accessible prices. If you ask Paul Grangaard of a fond childhood memory,...
Edina Woman Fulfills Fashion Dreams with One-of-a-Kind Handbags
Amy Schmitz's custom handbags—Alice Bags—are both practical and chic. Amy Schmitz has always had a knack for fashion. From constantly trying on...
Step Out in Style with These Fall Fashion Picks from Edina’s Trendiest Shops
Muted tones, bold prints and rich textures create an elegant mix—these looks from Edina shops and boutiques have a bit of everything. Above: KT...
Fall Fashion Trend Ties in Neatly with Back-to-School Season
The practicality of carrying all of your necessities on your back while still looking stylish is exactly why backpacks are a hot trend for fall....
How to Choose the Right Frames for Your Face
Finding the ideal eyeglass frames for your face can be a daunting task. Edina Eye was voted runner-up in the Best Eye Practice category of our Best...
Evereve’s Mission is ‘Spreading Joy One Outfit at a Time’
Over the store’s nearly 15 years, Megan Tamte and the women behind her have built Evereve into a national powerhouse. Evereve is the brainchild of...
This Local Loungewear Was One of Oprah’s Favorite Things
Softies brings coziness and cooling properties to women’s comfort wear. With an emphasis on fashion and function, Edina-based company Softies...
Like it or Not, the Fanny Pack is Back
Where to shop this trend in Edina: Pumpz & Company, Bumbershute and Target. Remember your beloved hands-free bag from the late '80s, early '90s?...
Give Your Wardrobe a Glow Up with Touches of Neon
Bold is back in fashion. Who’s ready to tuck away those sweaters and welcome warmer weather like a neon sign pointing in our direction? Yes! Neon....
Style Edina Features Fashions from the City’s Finest Shops
Style Edina celebrates its 4th year on the runway. Edina is a shopper’s dream destination with a variety of distinct retail areas like shining stars...
How One Edina Couple Took Evereve from Local Shop to Multimillion Dollar Business
How Evereve and its owners have evolved. Nearly 15 years ago, Megan and Mike Tamte decided to take a risk and chase a dream. They’d moved to Edina...
Add Something Wild to Your Wardrobe with Animal Print
Animal print has been a hot trend for decades. It started in the 1920s when owning an animal print rug was a sign of elite social status. Kings and...
