Greetings, Edina. My name is Feroza Mehta, and I am delighted to introduce myself as your new editor. You may recognize my name because I’ve lived in Edina for 12 years. Perhaps, we’ve met at a PTO meeting or a school event. Maybe we are neighbors or a part of the same book club. Or you have read one of the many stories I wrote for Edina Magazine when I was on staff. I feel privileged to serve this vibrant community and appreciate the values, aspirations and remarkable people that make our city truly exceptional.
Twenty years in journalism have given me a deep appreciation for the written word and how it has the ability to bring people together. My time at CTV in Canada’s capital city, Ottawa, instilled in me the importance of family and community. We were always out in the field supporting our local charities and events. Community is essential. Giving back is paramount.
And nowhere knows this better than Edina. We are characterized by our unwavering dedication to philanthropy. We support causes close to our hearts, extend a helping hand to those in need and make a positive impact in the world. This is demonstrated through Amplify Mission Network, a Shark Tank-type program for nonprofits.
Our love for our children shines through in all that we do, as we strive to create an environment that nurtures their growth and happiness. Education, hard work and entrepreneurship are fundamental values that we hold dear. We understand that these pillars not only shape individuals, but also contribute to our collective success. By celebrating the entrepreneurial spirit within our community, we foster an environment that encourages local businesses to thrive, creating a vibrant and prosperous community. Many of these businesses are in this month’s art and fashion issue. We have Edina local Nicole Jennings of Queen Anna House of Fashion explain the inspiration behind her business, and Greg Heinemann of Heritage Gear tells us how he created a luxury line of bags that celebrate your alma mater.
As I embark on this role, I am committed to providing thought-provoking, insightful and inspiring content that resonates with all of you, our valued readers. I am always an email away at feroza@localmedia.co. I invite you to share your thoughts and join me in shaping the stories, ideas and experiences that define our lives.
I am grateful for this opportunity to serve our community and look forward to embarking on this exciting journey together.
-Feroza Mehta
