Bling It On was the brainchild of Twila Singh, the City of Edina’s organics recycling coordinator. The City of Edina invited residents to the Edina...
Shopping
From Kid Startup to Storefront Success
What began as a passion project by five 10-year-old girls has grown into a thriving local business. Luca & the Five Girls opened its first store...
Q&A With Small Business Owner Hanna Vanderloo
Hanna Vanderloo launched her gift concierge business, Prezzie Gift Co., in Edina in November 2024, offering design-forward, curated gift options for...
Golf, but Make it Modern Vintage
Eagle-eyed golfers may have noticed their favorite course’s logos popping up around town. It’s Heritage Gear’s latest foray into the world of luxury...
Designer Jordan Carpenter Is on the Rise
An emerging designer blends art, beauty and modern flair. Jordan Carpenter has the enthusiasm of a young Christian Siriano. Except he hasn’t been on...
Florals Meet Fashion at Galleria’s Spring Flower Show
Fleurs de Villes’ FLORA brings couture floral installations to Edina. This spring, the Galleria will bloom with over 15 custom couture-inspired...
The Fitting Room Embraces Boho Chic Styles for Spring
Edina Magazine is a proud sponsor of the EVOLVE spring fashion show. Since making the move to 50th & France last spring, The Fitting Room has...
Fashion Fundraiser at the Fitting Room
50th & France along with the Fitting Room hosted a fundraiser for fashion designer Jordan Carpenter to attend New York Fashion Week. The late...
Stop and Smell the Couture at FLORA
Spring blooms transform the Galleria into a stylish floral spectacle. The Galleria’s annual flower show is going through a rebirth. This year, it is...
How an Edina Resident Revived Faribault Mill
Faribault Mill is where history, craft and stubborn optimism are woven together. Paul Mooty stands at the bottom of a concrete stairwell in the...
Elegant Ideas for Wedding Registries
One collection of plates can take you from everyday dinners to elegant special occasions. It’s one of the most enjoyable tasks on the way to the...
Bling It on at Edina’s Jewelry Swap
Add a little sparkle to your weekend with the City of Edina’s jewelry exchange, Bling It On. The free community event is from 3 to 5 p.m. February...
Dayton’s Holiday Market Opens at Southdale
The seasonal pop-up will run from late November through Christmas Eve. Dayton’s Holiday Market is setting up shop in Southdale Center this winter...
Kith + Kin Co. Reimagines a Classic Toy
Entrepreneur Sarah O’Keefe creates an inclusive toy for young kids. When Edina’s Sarah O’Keefe couldn’t find dollhouse figurines that represented...
Style and Splendor at the Galleria
Many families in Edina make it an annual tradition to take a family photo in front of the Galleria’s beautifully decorated holiday tree. It’s one of...
Raise a Glass With Victory Vintage
Vintage connoisseurs offer their expertise on how to assemble the perfect bar for chic New Year’s cocktails. Lisa Clark Balke and Susan Blankenship...
Heritage Meets Holiday
Faribault Mill, the Minnesotan textile brand known for its distinctive woolen goods, has opened a pop-up shop in the Galleria. The brand is known...
Marc Heu Brings Holiday Cheer to Linden Hills
The Merry Marc Heu Christmas Pop-up patisserie offers specialty treats and more. Ever since opening the initial Marc Heu Pâtisserie Paris in St....
Sophisticated Gifting at Prezzie Gift Co.
A signature service elevates corporate and personal presents into bespoke experiences. When it comes to love languages, Hanna Vanderloo is fluent in...
Luxury Meets Legacy at Southdale Center
Southdale Center’s history comes alive through community memories and a modern lens. For almost seven decades, Edina’s Southdale Center has defined...
