Old Made New at The E

by | Oct 2023

The E is a modern workspace renovated from the old Regis Corporation Headquarters.

The E is a modern workspace renovated from the old Regis Corporation Headquarters. Photo: Ryan Siemers

Developers of The E breathe new life into corporate space.

With post-pandemic returns to a physical workspace, everyone from employers to building developers have to think differently about space and environment. In fact, research shows workspace and ergonomic factors like noise, lighting, temperature and color are directly related to employee satisfaction and productivity. Which means people are thriving at The E in Edina.

Once the former Regis Corporation Headquarters, located on Metro Boulevard near Highway 100, this newly renovated building from City Center Realty Partners (CCRP) is all about natural light and high-end amenities designed with tenants and long-term occupancy at the forefront.

“We were purposeful in our renovations,” says Eric Anderson, executive vice president of CCRP. “We looked at the market and the need for Class A commercial space. [We then] took a Class B older building and renovated every inch to breathe new life into it.”

With a goal to create a boutique office space filled with high-end amenities, the developers also wanted a price point that resonated with tenants. The nine-floor building is anchored by Mitsubishi Capital, with other tenants including the Edina Chamber of Commerce, the Edina Innovation Lab and Therapy Suites, a co-working area for mental health professionals.

“Part of our design intent was to build a lot of spaces where people can come out of their offices and relax in comfort. Our lobby area features work by a local artist, who installed a beautiful mural, and we added a large fireplace and imaginative architectural lighting,” Anderson says. The ground floor includes floor-to-ceiling, 16-foot windows and an expansive pergola, outdoor fireplace and patio, which connects to a regional bike path, and a little lunch spot and cozy seating. The interior and exterior are focused on a welcoming, inclusive, modern-urban vibe.

CCRP is also the developer behind the renovation of the TractorWorks Building in Minneapolis’ North Loop and the Wells Fargo Plaza in Bloomington. “We try to develop as creative a space as possible, something that will differentiate the market,” Anderson says. “We’ve developed in 11 states. Our roots as a company started with repurposing and rejuvenating older urban environments.” He notes that when they took over the TractorWorks building, it was only 40 percent occupied, but the redevelopment was at the foundation of the boom of growth that followed in the North Loop.

Anderson, who lives in Edina and was a former bantam hockey coach, says the City of Edina’s vision and leadership was key to the building’s successful redevelopment. “I think Edina will see a fair amount of growth, thanks to city leadership’s flexibility and interest in working together. I’m excited to see new life breathing into these buildings that have been part of a town we love.”

The E
7201 Metro Blvd.; 952.835.4470


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