Serge + Jane hosted their annual Fall Fashion Show on September 7, paying a heartfelt tribute to the late Jane Birkin. The show featured looks...

Serge + Jane hosted their annual Fall Fashion Show on September 7, paying a heartfelt tribute to the late Jane Birkin. The show featured looks...
Nicole Jennings strives to help women find their sense of style through clothing that suits their lifestyle and body while boosting confidence. A...
Edina High School student pursues entrepreneurial endeavors. Elodie Jones, a senior at Edina High School, is quite business-minded for a...
Minnesotan designs luxury resort wear collections. Sanibel, Nassau, Corfu, Amalfi, Nantucket—each location conjures up a feast for the senses....
Altar’d State stylists break down how to achieve the Nashville look. Nashville, Tennessee, is currently the most popular bachelorette party...
Softies brings coziness and cooling properties to women’s comfort wear. With an emphasis on fashion and function, Edina-based company Softies...
How Evereve and its owners have evolved. Nearly 15 years ago, Megan and Mike Tamte decided to take a risk and chase a dream. They’d moved to Edina...
Animal print has been a hot trend for decades. It started in the 1920s when owning an animal print rug was a sign of elite social status. Kings and...
Resale shop owner gets attention and grows sales. In the competitive world of retail, standing out is no easy feat. Yet it’s key to success. You...
A new boutique option for the fashion conscious. Since the Edina location of Mainstream Boutique opened at Centennial Lakes Plaza last April, it’s...