Body-positive swimwear brand rides the tide of sustainability. have you ever bought a bikini, packed it among several one-pieces for a beach holiday...
clothing
Style Edina’s Runway Extravaganza
Style Edina unveils the latest in fashion. Style Edina is a premier annual event that sets the fashion scene ablaze in our city. Hosted at the...
Welcome to the Runway at Serge + Jane’s Latest Fashion Show
Serge + Jane hosted their annual Fall Fashion Show on September 7, paying a heartfelt tribute to the late Jane Birkin. The show featured looks...
Boost Your Style With Queen Anna House of Fashion
Nicole Jennings strives to help women find their sense of style through clothing that suits their lifestyle and body while boosting confidence. A...
Young Apparel Business Blooms into Elodie Bird Co.
Edina High School student pursues entrepreneurial endeavors. Elodie Jones, a senior at Edina High School, is quite business-minded for a...
Cece Cabana Combines Colorful Style with Tropical Travel
Minnesotan designs luxury resort wear collections. Sanibel, Nassau, Corfu, Amalfi, Nantucket—each location conjures up a feast for the senses....
This Local Loungewear Was One of Oprah’s Favorite Things
Softies brings coziness and cooling properties to women’s comfort wear. With an emphasis on fashion and function, Edina-based company Softies...
How One Edina Couple Took Evereve from Local Shop to Multimillion Dollar Business
How Evereve and its owners have evolved. Nearly 15 years ago, Megan and Mike Tamte decided to take a risk and chase a dream. They’d moved to Edina...
Add Something Wild to Your Wardrobe with Animal Print
Animal print has been a hot trend for decades. It started in the 1920s when owning an animal print rug was a sign of elite social status. Kings and...
How Clothes Mentor Edina is Using Social Media to Grow Its Business
Resale shop owner gets attention and grows sales. In the competitive world of retail, standing out is no easy feat. Yet it’s key to success. You...
Style for All
A new boutique option for the fashion conscious. Since the Edina location of Mainstream Boutique opened at Centennial Lakes Plaza last April, it’s...
Edina’s Best Baby Shops
Clothing, accessory, décor and toy shops sure to please the discerning babe in your life. Christmas may be for kids, but Christmas shopping is for...
