Welcome to the January 2024 Issue

by | Jan 2024

Edina Magazine January 2024 Issue

This year is special for us because we have reached a milestone not many local magazines have the privilege of reaching—our 20th year in publication. Our big anniversary isn’t until August, but I would be remiss if I didn’t take this opportunity to thank you all for your loyal readership. We exist for you and it is our joy to bring you stories about the people and businesses in our community which inspire us.

One such story is about Atman Jahagirdar, who always has an intelligent glint in his eye and seems to be constantly thinking. Ever met an entrepreneur? He or she can see what the world needs before they know they need it, find a niche that is underserved and create a product to fill the void. And that’s what Jahagirdar did. Together with his best friend and cousin, they created an AI algorithm that can help high school students get into the college of their dreams. AdmitYogi might just change the world of college admissions.

Also in the realm of education, we look at the A Better Chance program, a significant presence in Edina for half a century. We speak to a current student and two graduates about the program and how it’s improved their lives.

We have the privilege of introducing you to what might be one of Edina’s best-kept secret—the dynamic duo of the hair styling world, Roz and Alex Safdari. The husband-and-wife team has trained with the crème de la crème of the hair styling world, and we are beyond lucky to have their glamorous selves in our city. They share their story on creating beautiful hair and how they are curating a life for themselves that brings them joy and fulfillment.

I hope you find inspiration, knowledge and a renewed focus on your own wellness and educational journey. May this year bring you closer to your aspirations, and may 2024 be full of experiences that help you on your journey of growth and learning. In a world that seems to constantly change, our pursuit of knowledge and well-being remains steadfast and essential.

Wishing you a prosperous and healthy year ahead.


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