With the rapid success of Sloane's Beauty Bar's flagship location, a second location seemed like a no-brainer. Erin Zosel, owner of Sloane’s Beauty...
Style
3 Ways to Stay Organized While Traveling This Summer
We frequently hear that getting packed up for a getaway is the most stressful part of the entire trip planning process. Summer vacation is sure...
Fox Homes of HGTV’s ‘Stay or Sell’ Opens Retail Shop in Edina
Discover a new locally owned home décor shop. Edina’s Brad and Heather Fox of Fox Homes and HGTV’s Stay or Sell are expanding their brand to include...
Serge + Jane Brings ‘Rebellious, Sexy, Passionate’ Spirit to Edina’s Shopping Scene
After years in corporate retail, local couple Casey and Jamie Carl decided to open their own shop, Serge + Jane. Casey and Jamie Carl have lived in...
Local Woman Aims to Inspire with Simple, Powerful T-Shirts
Stylish tees spark motivation and conversation. InnerDialogue Shirts is Michelle Horan’s Edina-based business born out of what would seem like an...
Cold Couture: Classy Winter Wear from Edina Shopping Destinations
Turn up the heat on your winter wardrobe with these items from Edina's Dugo and Trail Mark. Above: Anna Anderson of Edina is wearing Dorfman Pacific...
Edina Native Opens CircleRock House of Style for Men Who ‘Want to Up Their Game’
CircleRock's goal is to create top-quality, made in the U.S. menswear at accessible prices. If you ask Paul Grangaard of a fond childhood memory,...
Edina Woman Fulfills Fashion Dreams with One-of-a-Kind Handbags
Amy Schmitz's custom handbags—Alice Bags—are both practical and chic. Amy Schmitz has always had a knack for fashion. From constantly trying on...
Step Out in Style with These Fall Fashion Picks from Edina’s Trendiest Shops
Muted tones, bold prints and rich textures create an elegant mix—these looks from Edina shops and boutiques have a bit of everything. Above: KT...
Fall Fashion Trend Ties in Neatly with Back-to-School Season
The practicality of carrying all of your necessities on your back while still looking stylish is exactly why backpacks are a hot trend for fall....
How to Choose the Right Frames for Your Face
Finding the ideal eyeglass frames for your face can be a daunting task. Edina Eye was voted runner-up in the Best Eye Practice category of our Best...
Evereve’s Mission is ‘Spreading Joy One Outfit at a Time’
Over the store’s nearly 15 years, Megan Tamte and the women behind her have built Evereve into a national powerhouse. Evereve is the brainchild of...
Travel with Style While Shopping Local with Personalized Accessories from Bean + Ro
Best of Edina gift shop finalist, Bean + Ro, can help you make your personalized travel accessory dreams a reality. There’s always at least one...
How to Keep Your Skin Healthy Through the Summer
Hydrafacials, sunscreen and more are key to combating sun damage. Best of Edina salon finalist Lili Salon Spa in the Galleria is all about keeping...
This Local Loungewear Was One of Oprah’s Favorite Things
Softies brings coziness and cooling properties to women’s comfort wear. With an emphasis on fashion and function, Edina-based company Softies...
Like it or Not, the Fanny Pack is Back
Where to shop this trend in Edina: Pumpz & Company, Bumbershute and Target. Remember your beloved hands-free bag from the late '80s, early '90s?...
Give Your Wardrobe a Glow Up with Touches of Neon
Bold is back in fashion. Who’s ready to tuck away those sweaters and welcome warmer weather like a neon sign pointing in our direction? Yes! Neon....
Local Beauty Expert Shares Spring Trends and Tips
How to personalize spring beauty trends. This spring I will celebrate 35 incredible years in the beauty industry. I share that because I’ve been...
Spark Joy in Your Home with These Tips from Evereve Owner Megan Tamte
Evereve owner Megan Tamte shares tips for designing spaces that feel joyful. I might be the only person who has three homes in Edina—our family home...
Local Artist’s Felt Floral Arrangements Make Perfect Keepsakes
Felt floral artist Misty Higgins designs beautiful keepsakes. When Misty Higgins was preparing for a milestone birthday, she came across an image of...
