Style Edina unveils the latest in fashion. Style Edina is a premier annual event that sets the fashion scene ablaze in our city. Hosted at the...
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Welcome to the Runway at Serge + Jane’s Latest Fashion Show
Serge + Jane hosted their annual Fall Fashion Show on September 7, paying a heartfelt tribute to the late Jane Birkin. The show featured looks...
Boost Your Style With Queen Anna House of Fashion
Nicole Jennings strives to help women find their sense of style through clothing that suits their lifestyle and body while boosting confidence. A...
Homemade Halloween
How process is part of the fun in creating DIY costumes. From Mary Poppins to Rosie the Riveter, Elizabeth Kriel has designed, thrifted and found...
The Fashion of Sustainability
Consider a more eco-friendly closet. “Most people in the United States only wear about 20 percent of their wardrobes. That means that 80 percent of...
Fashion Forecast
Style picks for the sunny season. Elevated Knit Set Knit set Free People $198; Bracelets Pink: Curio Cities $40; White and gold beads: Butterfly...
Blast from the Past
Edina High School alumna curates vintage clothing. With a passion for unique fashion, 2015 Edina High School grad, Catherine Ware created her own...
For Women Ready to Get Dressed Again
Presented by: It’s time you discovered the expanded and exclusive women’s line at MartinPatrick3. For discerning shoppers who crave a unique...
3 Ways to Stay Organized While Traveling This Summer
We frequently hear that getting packed up for a getaway is the most stressful part of the entire trip planning process. Summer vacation is sure...
Serge + Jane Brings ‘Rebellious, Sexy, Passionate’ Spirit to Edina’s Shopping Scene
After years in corporate retail, local couple Casey and Jamie Carl decided to open their own shop, Serge + Jane. Casey and Jamie Carl have lived in...
Local Woman Aims to Inspire with Simple, Powerful T-Shirts
Stylish tees spark motivation and conversation. InnerDialogue Shirts is Michelle Horan’s Edina-based business born out of what would seem like an...
Cold Couture: Classy Winter Wear from Edina Shopping Destinations
Turn up the heat on your winter wardrobe with these items from Edina's Dugo and Trail Mark. Above: Anna Anderson of Edina is wearing Dorfman Pacific...
Edina Native Opens CircleRock House of Style for Men Who ‘Want to Up Their Game’
CircleRock's goal is to create top-quality, made in the U.S. menswear at accessible prices. If you ask Paul Grangaard of a fond childhood memory,...
Step Out in Style with These Fall Fashion Picks from Edina’s Trendiest Shops
Muted tones, bold prints and rich textures create an elegant mix—these looks from Edina shops and boutiques have a bit of everything. Above: KT...
Fall Fashion Trend Ties in Neatly with Back-to-School Season
The practicality of carrying all of your necessities on your back while still looking stylish is exactly why backpacks are a hot trend for fall....
Evereve’s Mission is ‘Spreading Joy One Outfit at a Time’
Over the store’s nearly 15 years, Megan Tamte and the women behind her have built Evereve into a national powerhouse. Evereve is the brainchild of...
This Local Loungewear Was One of Oprah’s Favorite Things
Softies brings coziness and cooling properties to women’s comfort wear. With an emphasis on fashion and function, Edina-based company Softies...
Give Your Wardrobe a Glow Up with Touches of Neon
Bold is back in fashion. Who’s ready to tuck away those sweaters and welcome warmer weather like a neon sign pointing in our direction? Yes! Neon....
Style Edina Features Fashions from the City’s Finest Shops
Style Edina celebrates its 4th year on the runway. Edina is a shopper’s dream destination with a variety of distinct retail areas like shining stars...
How One Edina Couple Took Evereve from Local Shop to Multimillion Dollar Business
How Evereve and its owners have evolved. Nearly 15 years ago, Megan and Mike Tamte decided to take a risk and chase a dream. They’d moved to Edina...
