After years in corporate retail, local couple Casey and Jamie Carl decided to open their own shop, Serge + Jane. Casey and Jamie Carl have lived in...
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Local Woman Aims to Inspire with Simple, Powerful T-Shirts
Stylish tees spark motivation and conversation. InnerDialogue Shirts is Michelle Horan’s Edina-based business born out of what would seem like an...
Cold Couture: Classy Winter Wear from Edina Shopping Destinations
Turn up the heat on your winter wardrobe with these items from Edina's Dugo and Trail Mark. Above: Anna Anderson of Edina is wearing Dorfman Pacific...
Edina Native Opens CircleRock House of Style for Men Who ‘Want to Up Their Game’
CircleRock's goal is to create top-quality, made in the U.S. menswear at accessible prices. If you ask Paul Grangaard of a fond childhood memory,...
Step Out in Style with These Fall Fashion Picks from Edina’s Trendiest Shops
Muted tones, bold prints and rich textures create an elegant mix—these looks from Edina shops and boutiques have a bit of everything. Above: KT...
Fall Fashion Trend Ties in Neatly with Back-to-School Season
The practicality of carrying all of your necessities on your back while still looking stylish is exactly why backpacks are a hot trend for fall....
Evereve’s Mission is ‘Spreading Joy One Outfit at a Time’
Over the store’s nearly 15 years, Megan Tamte and the women behind her have built Evereve into a national powerhouse. Evereve is the brainchild of...
This Local Loungewear Was One of Oprah’s Favorite Things
Softies brings coziness and cooling properties to women’s comfort wear. With an emphasis on fashion and function, Edina-based company Softies...
Give Your Wardrobe a Glow Up with Touches of Neon
Bold is back in fashion. Who’s ready to tuck away those sweaters and welcome warmer weather like a neon sign pointing in our direction? Yes! Neon....
Style Edina Features Fashions from the City’s Finest Shops
Style Edina celebrates its 4th year on the runway. Edina is a shopper’s dream destination with a variety of distinct retail areas like shining stars...
How One Edina Couple Took Evereve from Local Shop to Multimillion Dollar Business
How Evereve and its owners have evolved. Nearly 15 years ago, Megan and Mike Tamte decided to take a risk and chase a dream. They’d moved to Edina...
Add Something Wild to Your Wardrobe with Animal Print
Animal print has been a hot trend for decades. It started in the 1920s when owning an animal print rug was a sign of elite social status. Kings and...
How Clothes Mentor Edina is Using Social Media to Grow Its Business
Resale shop owner gets attention and grows sales. In the competitive world of retail, standing out is no easy feat. Yet it’s key to success. You...
For February Fashion, You Can’t Go Wrong with Plaid
Some things never go out of style and plaid is one of them. Did your mother ever tell you that if you hang on to things long enough they’d come back...
Style for All
A new boutique option for the fashion conscious. Since the Edina location of Mainstream Boutique opened at Centennial Lakes Plaza last April, it’s...
Filson Brings Its Outdoor Tradition to Edina
It seems as if everyone is striving to make advancements in technology and launch the latest and greatest new gadget. However, there’s one area of...
Make Halloween 2018 Spook-Tacular
Celebrate with a cool costume. Ghosts, ghouls and goblins, oh my! It’s that time of year. Time to carve pumpkins, watch scary movies and dress up in...
Dugo Keeps Women of Edina on Trend
Dugo owner Nancy Shank helps women step out in style. The holiday season provides an endless stream of reasons to dress up—black tie galas,...
Edina Store Feels Like Home
"Shop In the City" has something for everyone in the city of Edina. In this day and age, it’s refreshing to stumble across a store that feels a bit...
Gift Guide: Christmas Gifts for the Home
Gifts inspired by the favorite rooms in your house. The Front Hall The old saying tells us that home is where the heart is. And since home is where...
