“Shop In the City” has something for everyone in the city of Edina.
In this day and age, it’s refreshing to stumble across a store that feels a bit like home. From the kind and friendly employees to the wide array of products and great customer service, this is a place you run into for a card or gift, only to spend 30 minutes chatting with the owner.
Welcome to Shop in the City.
Linda Getchell and her children, Jake Sanders and Stacie Borst, have run this neighborhood gift shop since 2002. With a little bit of everything and something for everyone, the store offers gifts, clothing and jewelry. “We carry products that we both love and use, and hope for the best,” Getchell says with a laugh.
First opened at 48th Street and Chicago Avenue in Minneapolis, Shop in the City made the move to 50th and France in October. “We all live in Edina and we wanted our shop to be closer to home,” Getchell says. “The kids live on the same street and my grandchildren are growing up together. The shop is an extension of our family, and we wanted our location to reflect that, while also allowing us each to live a balanced life.”
Family is clearly a priority for this family business. But these savvy lifestyle shop owners also saw an opportunity with the new location. “We view 50th and France as a destination shopping district and felt that we complemented the existing businesses while offering a lifestyle store that was missing from the corner,” Sanders says. “The other great thing about 50th and France is the people. It’s a community of businesses supporting each other. It’s fun to come to work knowing there are others on the block doing the exact same thing.”
Shop in the City prides itself on its relationships with both customers and vendors. The owners aim for being less corporate and more old-fashioned, so the merchandise is both timeless and trendy. While it may change regularly, there are staples that have been there since the beginning.
No business is without the occasional surprise, big or small. With so much competition and a constant need to evolve, Sanders shares what has surprised them most: “In an era of the internet, we are humbly surprised that we have such a loyal following that supports a small family-owned business.”
One customer notes that if you ever need a birthday present, Shop in the City is the place to go.
Shop Owner Insights
Favorite Summer Tradition?
All things family.
What are you a natural at?
“You did not wake up to be mediocre.” (Featured in-store)
Hobby horse (décor at the shop, purchased at antique store).
Three words to describe the shop?
Timeless, trendy, destination.