Edina Magazine is a proud sponsor of the EVOLVE spring fashion show. Since making the move to 50th & France last spring, The Fitting Room has...
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Fashion Fundraiser at the Fitting Room
50th & France along with the Fitting Room hosted a fundraiser for fashion designer Jordan Carpenter to attend New York Fashion Week. The late...
Dayton’s Holiday Market Opens at Southdale
The seasonal pop-up will run from late November through Christmas Eve. Dayton’s Holiday Market is setting up shop in Southdale Center this winter...
The Fitting Room Moves to Edina
From city streets to suburban style, Minneapolis boutique has all the answers to your fall fashion needs. Chunky boots, fur coats, knit sweaters and...
Dads of Down syndrome Rolls Out the Blue Carpet
The first annual Raise the Roof fundraiser was a stylish success. Edina nonprofit Dads of Down syndrome (DODs) took over The Basement Bar in the...
Rooftop Soirée at Serge + Jane
Serge + Jane celebrated gracing our May cover by hosting an epic rooftop party with a poolside theme. The entire community was welcome to the...
Candleberry on the Lakes Boutique Celebrates Spring
Visit a seasonal marketplace featuring handmade goods from local vendors. Candleberry on the Lakes Boutique has been around for over 40 years, but...
Community Leaders Showcase Chic Bumbershute Styles
As the frosty breath of winter envelops us, it’s time to embrace not just the chill in the air, but also the warmth of winter fashion. From cozy...
Welcome to the Runway at Serge + Jane’s Latest Fashion Show
Serge + Jane hosted their annual Fall Fashion Show on September 7, paying a heartfelt tribute to the late Jane Birkin. The show featured looks...
Boost Your Style With Queen Anna House of Fashion
Nicole Jennings strives to help women find their sense of style through clothing that suits their lifestyle and body while boosting confidence. A...
Step Out in Style with These Fall Fashion Picks from Edina’s Trendiest Shops
Muted tones, bold prints and rich textures create an elegant mix—these looks from Edina shops and boutiques have a bit of everything. Above: KT...
Evereve’s Mission is ‘Spreading Joy One Outfit at a Time’
Over the store’s nearly 15 years, Megan Tamte and the women behind her have built Evereve into a national powerhouse. Evereve is the brainchild of...
Travel with Style While Shopping Local with Personalized Accessories from Bean + Ro
Best of Edina gift shop finalist, Bean + Ro, can help you make your personalized travel accessory dreams a reality. There’s always at least one...
Give Your Wardrobe a Glow Up with Touches of Neon
Bold is back in fashion. Who’s ready to tuck away those sweaters and welcome warmer weather like a neon sign pointing in our direction? Yes! Neon....
Ask Edina Entrepreneurs: Bean + Ro
Q&A with Bean + Ro Bean + Ro is a charming gift shop and print house in Morningside. Co-owner Katie Miller sat down with us in the first of a...
Style for All
A new boutique option for the fashion conscious. Since the Edina location of Mainstream Boutique opened at Centennial Lakes Plaza last April, it’s...
New Boutique Offers All the Odds and Ends You Never Knew You Needed
50th and France is known for amazing and unique shops, and this past March it welcomed a boutique all the way from Lakeville: Pink Door Boutique....
Edina Teen Entrepreneurs Launch Bath Bomb Business “Da Bomb”
Co-owners of "Da Bomb" Caroline Bercaw and her sister Isabel, set a goal to not only create the best bath bombs they could but have more fun with...
Mama Mia! Edina’s Best Maternity Stores
Maternity shops that help you keep your style through the nine months. Tee shirts, sweatpants and stretchy-waistband jeans—the essentials for any...
