Attendees gathered in celebration at Pumpz & Co inside the Galleria Edina to explore the full Marion Parke collection, alongside original...
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Designer Jordan Carpenter Is on the Rise
An emerging designer blends art, beauty and modern flair. Jordan Carpenter has the enthusiasm of a young Christian Siriano. Except he hasn’t been on...
The Fitting Room Embraces Boho Chic Styles for Spring
Edina Magazine is a proud sponsor of the EVOLVE spring fashion show. Since making the move to 50th & France last spring, The Fitting Room has...
Fashion Fundraiser at the Fitting Room
50th & France along with the Fitting Room hosted a fundraiser for fashion designer Jordan Carpenter to attend New York Fashion Week. The late...
The Fitting Room Moves to Edina
From city streets to suburban style, Minneapolis boutique has all the answers to your fall fashion needs. Chunky boots, fur coats, knit sweaters and...
Dads of Down syndrome Rolls Out the Blue Carpet
The first annual Raise the Roof fundraiser was a stylish success. Edina nonprofit Dads of Down syndrome (DODs) took over The Basement Bar in the...
Shop Sustainable Garments and Accessories With Larue’s
Larue’s fosters connection between buyers and products with sustainability in mind. Kathy Lawrow wouldn’t describe herself as a minimalist, and...
Studiiyo Thinks Outside the Shoe Box
A new concept store is bringing sneaker culture to 50th and France with a refined twist. Studiiyo, a sister location to Uptown Minneapolis’...
J. Hilburn Stylist Studio Is Sustainably Chic
Custom menswear shop offers eco-friendly style options. In honor of Earth Day on April 22, Edina Magazine is launching a three-part series,...
First Comes Love Recap
On February 23, the hallway of the Edina 5-0 Building transformed into an elegant runway for a 50th & France fashion show celebrating Edina...
What’s Old Is New Again at the Edina Clothing Swap
Clean out your closet and discover new looks at this fashionably free event. Edina’s Community Clothing Swap is back for its fourth year, inviting...
You’re Cordially Invited to Our First Comes Love Event
Edina Magazine is partnering with 50th & France in celebration of our first-ever weddings issue. “50th & France has been quietly outfitting...
Preferred Vendor: J. Hilburn
Craft a custom wardrobe perfectly suited to you. The J.Hilburn Studio delivers a full-service experience in men’s custom-made clothing, offering...
InspireMSP Creates Career Pathways Into the Creative Industry
Dan Ryan is InspireMSP’s founder and our fall fashion icon. Dan Ryan founded InspireMSP with the primary goal to create pathways for young people of...
Saltie Rose Creates Chic Pickleball Apparel for Women Over 40
Edina fashionista brings her own flair to the pickleball court. Terrie Rose felt like the rug had been pulled out from underneath her feet. The year...
Outfit Tips for Fashionable Flying
A few months ago, a children’s book author sparked an intriguing discussion on Instagram with a travel-themed query. Her engaging post read, “Ladies...
Owners of Serge + Jane Live the California Dream in Edina
Backyard renovation brings Beverly Hills to Edina. Oasis: Something provides refuge, relief or pleasant contrast. That Merriam-Webster’s Dictionary...
Bikini Blend Embraces the Goddess Within
Body-positive swimwear brand rides the tide of sustainability. have you ever bought a bikini, packed it among several one-pieces for a beach holiday...
J.H. & Sons Is Made To Measure
New menswear shop blends two beloved stores. There’s a famous saying: The suit makes the man. But what about the rest of his wardrobe? For more than...
Community Leaders Showcase Chic Bumbershute Styles
As the frosty breath of winter envelops us, it’s time to embrace not just the chill in the air, but also the warmth of winter fashion. From cozy...
