Emboldened by shifting beauty standards, more women are embracing graying hair rather than dyeing to change it. In 2020, Minneapolis resident Jeanne...
Style
Spring Into Style
Owners of Scout Handsome Apparel and Gifts believe in getting adventurous with men’s fashion. With spring on the horizon, people are beginning to...
Cleaning Up the Nail Industry
New salon provides clean alternatives to personal care and beauty services. At the intersection of wellness and beauty is the newest addition to...
Led by the H.E.A.R.T.
Local Evereve flagship store gets a heartfelt makeover. If you’ve been out and about in the 50th & France area, it’s hard not to notice a bold...
Homemade Halloween
How process is part of the fun in creating DIY costumes. From Mary Poppins to Rosie the Riveter, Elizabeth Kriel has designed, thrifted and found...
The Fashion of Sustainability
Consider a more eco-friendly closet. “Most people in the United States only wear about 20 percent of their wardrobes. That means that 80 percent of...
Bold and Bare Faced
Beauty treatments that can save time. Shifting from glamorous contoured statements to “no makeup, makeup” looks, trends have turned toward personal...
Planet Friendly Beauty
New nail studio provides a healthier and eco-conscious experience. When Natalie Bolden and Kaitlin Casper discovered the benefits of waterless...
Fashion Forecast
Style picks for the sunny season. Elevated Knit Set Knit set Free People $198; Bracelets Pink: Curio Cities $40; White and gold beads: Butterfly...
Take Time to Shine
Edina mother-daughter duo creates innovative jewelry line Mishivah. Last spring, mother-daughter duo Mitra Vahhaji and Shireen Amehdi found...
Blast from the Past
Edina High School alumna curates vintage clothing. With a passion for unique fashion, 2015 Edina High School grad, Catherine Ware created her own...
For Women Ready to Get Dressed Again
Presented by: It’s time you discovered the expanded and exclusive women’s line at MartinPatrick3. For discerning shoppers who crave a unique...
Edina Artist’s Jewelry Business Combines Industrial and Natural Aesthetics
Artist Emily Thelemann is the mastermind behind Shimmering Carbon, a jewelry business showcased around the Twin Cities. A dazzling piece of jewelry...
Why the Owner of Edina’s Best Salon Built 2 Shops 6 Blocks Apart
With the rapid success of Sloane's Beauty Bar's flagship location, a second location seemed like a no-brainer. Erin Zosel, owner of Sloane’s Beauty...
3 Ways to Stay Organized While Traveling This Summer
We frequently hear that getting packed up for a getaway is the most stressful part of the entire trip planning process. Summer vacation is sure...
Fox Homes of HGTV’s ‘Stay or Sell’ Opens Retail Shop in Edina
Discover a new locally owned home décor shop. Edina’s Brad and Heather Fox of Fox Homes and HGTV’s Stay or Sell are expanding their brand to include...
Serge + Jane Brings ‘Rebellious, Sexy, Passionate’ Spirit to Edina’s Shopping Scene
After years in corporate retail, local couple Casey and Jamie Carl decided to open their own shop, Serge + Jane. Casey and Jamie Carl have lived in...
Local Woman Aims to Inspire with Simple, Powerful T-Shirts
Stylish tees spark motivation and conversation. InnerDialogue Shirts is Michelle Horan’s Edina-based business born out of what would seem like an...
Cold Couture: Classy Winter Wear from Edina Shopping Destinations
Turn up the heat on your winter wardrobe with these items from Edina's Dugo and Trail Mark. Above: Anna Anderson of Edina is wearing Dorfman Pacific...
Edina Native Opens CircleRock House of Style for Men Who ‘Want to Up Their Game’
CircleRock's goal is to create top-quality, made in the U.S. menswear at accessible prices. If you ask Paul Grangaard of a fond childhood memory,...
