Where to shop this trend in Edina: Pumpz & Company, Bumbershute and Target. Remember your beloved hands-free bag from the late '80s, early '90s?...
Style
Give Your Wardrobe a Glow Up with Touches of Neon
Bold is back in fashion. Who’s ready to tuck away those sweaters and welcome warmer weather like a neon sign pointing in our direction? Yes! Neon....
Local Beauty Expert Shares Spring Trends and Tips
How to personalize spring beauty trends. This spring I will celebrate 35 incredible years in the beauty industry. I share that because I’ve been...
Spark Joy in Your Home with These Tips from Evereve Owner Megan Tamte
Evereve owner Megan Tamte shares tips for designing spaces that feel joyful. I might be the only person who has three homes in Edina—our family home...
Local Artist’s Felt Floral Arrangements Make Perfect Keepsakes
Felt floral artist Misty Higgins designs beautiful keepsakes. When Misty Higgins was preparing for a milestone birthday, she came across an image of...
Style Edina Features Fashions from the City’s Finest Shops
Style Edina celebrates its 4th year on the runway. Edina is a shopper’s dream destination with a variety of distinct retail areas like shining stars...
How One Edina Couple Took Evereve from Local Shop to Multimillion Dollar Business
How Evereve and its owners have evolved. Nearly 15 years ago, Megan and Mike Tamte decided to take a risk and chase a dream. They’d moved to Edina...
Add Something Wild to Your Wardrobe with Animal Print
Animal print has been a hot trend for decades. It started in the 1920s when owning an animal print rug was a sign of elite social status. Kings and...
How Clothes Mentor Edina is Using Social Media to Grow Its Business
Resale shop owner gets attention and grows sales. In the competitive world of retail, standing out is no easy feat. Yet it’s key to success. You...
For February Fashion, You Can’t Go Wrong with Plaid
Some things never go out of style and plaid is one of them. Did your mother ever tell you that if you hang on to things long enough they’d come back...
Mother & Daughter Teach Joy of Braiding Through Community Classes
Ride the wave of braids. Edina beautician Rachael Joy had a “hairbrained” idea last year to pursue a sort of business partnership with her 3...
Style for All
A new boutique option for the fashion conscious. Since the Edina location of Mainstream Boutique opened at Centennial Lakes Plaza last April, it’s...
Vanessa Dembo Accessorizes with a Latin Vibe
Through her online business Vanessa Style Shop, Dembo sells handmade accessories created by Venezuelan artists. Vanessa Dembo grew up surrounded by...
Filson Brings Its Outdoor Tradition to Edina
It seems as if everyone is striving to make advancements in technology and launch the latest and greatest new gadget. However, there’s one area of...
Make Halloween 2018 Spook-Tacular
Celebrate with a cool costume. Ghosts, ghouls and goblins, oh my! It’s that time of year. Time to carve pumpkins, watch scary movies and dress up in...
Best Kept Beauty Secrets Revealed for Spring
From products to procedures, local skin care specialists offer advice. It seems every month, we are faced with another round of skin care product...
Local Gift Ideas for Mother’s Day 2018
Check these local shops for Mother’s Day gift ideas. Burlap & Brass Blessing Flower necklaces have live, blooming flowers within the pendants....
Edina Charity Fashion Show
This April 7th at the Westin Edina Galleria will host a fashion show. Proceeds benefit the Edina Community Foundation's Connecting with Kids...
Businesses Adapting to Online Demand
As consumers gravitate toward online shopping, business owners must find creative ways to tailor to the trend. Jodi Mayers closed her retail store...
Dugo Keeps Women of Edina on Trend
Dugo owner Nancy Shank helps women step out in style. The holiday season provides an endless stream of reasons to dress up—black tie galas,...
