Entrepreneur Hanna Vanderloo started Prezzie Gift Co. with the goal of taking the stress out of gift-giving. Photos: Hanna Vanderloo
A signature service elevates corporate and personal presents into bespoke experiences.
When it comes to love languages, Hanna Vanderloo is fluent in gift giving—so much so that she has built a business around it. “Gifts are my love language,” Vanderloo says. “I wanted to find something I could pour my passion into that would bring me joy.”
The Edina resident started Prezzie Gift Co. last November. The company curates design-forward presents for individuals, events and businesses. “I know how time-consuming gift giving can be. I want to make [it] feel fun for the giver and the receiver,” she says.
Katie Troldahl, of Kohn Law, P.A., enlisted Vanderloo’s help to select a corporate gift for former clients and attorneys. Troldahl met with Vanderloo to brainstorm ideas and then let her work her magic. “We chose to do an inscribed wood utility knife and postcard mailer … Most of the recipients are male and enjoy hunting, fishing and outdoor activities,” Troldahl says. “[Vanderloo] is great to work with … She is creative, efficient, responsive and economical.”
Vanderloo says when it comes to gift giving, she likes to focus on quality over quantity. Presentation is also important. She employs a design-forward method where color palettes are aligned and coordinated. “It transforms a gift from a nice gesture to unforgettable,” she says.
Beth Dahlien saw Vanderloo’s booth at the Morningside Holiday Market. “It instantly caught my eye,” Dahlien says. She talked to Vanderloo about choosing a gift for her preteen and teenage nieces. “I told her ages and interests, and she guided me to what she thought might work. Both girls received monogrammed makeup bags with Sephora products,” she says, adding that the gifts were a big hit.
Edina’s Meghan Taylor received a gift curated by Prezzie for her 40th birthday that was perfectly themed to her celebratory girls’ trip to Nashville, Tennessee. “Every detail from the personalized initial bag to the clever, Nashville-themed gift tag was included in the thoughtful gift,” Taylor says. “It included ingredients for mixed cocktails and all the fixings for recovery the next morning. It matched me perfectly, including my favorite spirits and cocktail flavors.”
Taylor was impressed with Prezzie, so she took advantage of its premade gifts to get something for her husband’s boss. “I found an adorable winter-themed basket with pine scented hand soap, dish soap and lotion,” she says. “A perfect holiday-themed gift to give the host.”
When it comes to gift giving, Vanderloo says it’s all about paying attention. “It’s not just what they like but what would make them feel seen,” she says. “It might be an inside joke or a special memory.”
Vanderloo understands that not everyone has the time or ability to do the mental work that it takes to come up with a great gift. That’s why she started the service. “I can do the digging. I can do the searching,” she says.
And so far, her customers are singing her praises. “[Vanderloo] has a creative eye and a thoughtful heart,” Dahlien says. “She just has a knack for matching the gift with the person.”
Prezzie Gift Co.
Instagram: @prezziegiftco
