Style Edina unveils the latest in fashion. Style Edina is a premier annual event that sets the fashion scene ablaze in our city. Hosted at the...
Fashion
Welcome to the Runway at Serge + Jane’s Latest Fashion Show
Serge + Jane hosted their annual Fall Fashion Show on September 7, paying a heartfelt tribute to the late Jane Birkin. The show featured looks...
Boost Your Style With Queen Anna House of Fashion
Nicole Jennings strives to help women find their sense of style through clothing that suits their lifestyle and body while boosting confidence. A...
Cece Cabana Combines Colorful Style with Tropical Travel
Minnesotan designs luxury resort wear collections. Sanibel, Nassau, Corfu, Amalfi, Nantucket—each location conjures up a feast for the senses....
A How-To Guide of Southern Flair and Fringe
Altar’d State stylists break down how to achieve the Nashville look. Nashville, Tennessee, is currently the most popular bachelorette party...
Office Fashion Forward
Local stylists offer insight into the new wave of office fashion. Fashion is a way of expressing your personality. For many, it can be a way of...
Spring Into Style
Owners of Scout Handsome Apparel and Gifts believe in getting adventurous with men’s fashion. With spring on the horizon, people are beginning to...
Homemade Halloween
How process is part of the fun in creating DIY costumes. From Mary Poppins to Rosie the Riveter, Elizabeth Kriel has designed, thrifted and found...
The Fashion of Sustainability
Consider a more eco-friendly closet. “Most people in the United States only wear about 20 percent of their wardrobes. That means that 80 percent of...
Fashion Forecast
Style picks for the sunny season. Elevated Knit Set Knit set Free People $198; Bracelets Pink: Curio Cities $40; White and gold beads: Butterfly...
Take Time to Shine
Edina mother-daughter duo creates innovative jewelry line Mishivah. Last spring, mother-daughter duo Mitra Vahhaji and Shireen Amehdi found...
Blast from the Past
Edina High School alumna curates vintage clothing. With a passion for unique fashion, 2015 Edina High School grad, Catherine Ware created her own...
For Women Ready to Get Dressed Again
It’s time you discovered the expanded and exclusive women’s line at MartinPatrick3. For discerning shoppers who crave a unique boutique experience,...
Serge + Jane Brings ‘Rebellious, Sexy, Passionate’ Spirit to Edina’s Shopping Scene
After years in corporate retail, local couple Casey and Jamie Carl decided to open their own shop, Serge + Jane. Casey and Jamie Carl have lived in...
Local Woman Aims to Inspire with Simple, Powerful T-Shirts
Stylish tees spark motivation and conversation. InnerDialogue Shirts is Michelle Horan’s Edina-based business born out of what would seem like an...
Cold Couture: Classy Winter Wear from Edina Shopping Destinations
Turn up the heat on your winter wardrobe with these items from Edina's Dugo and Trail Mark. Above: Anna Anderson of Edina is wearing Dorfman Pacific...
Edina Native Opens CircleRock House of Style for Men Who ‘Want to Up Their Game’
CircleRock's goal is to create top-quality, made in the U.S. menswear at accessible prices. If you ask Paul Grangaard of a fond childhood memory,...
Edina Woman Fulfills Fashion Dreams with One-of-a-Kind Handbags
Amy Schmitz's custom handbags—Alice Bags—are both practical and chic. Amy Schmitz has always had a knack for fashion. From constantly trying on...
Step Out in Style with These Fall Fashion Picks from Edina’s Trendiest Shops
Muted tones, bold prints and rich textures create an elegant mix—these looks from Edina shops and boutiques have a bit of everything. Above: KT...
Fall Fashion Trend Ties in Neatly with Back-to-School Season
The practicality of carrying all of your necessities on your back while still looking stylish is exactly why backpacks are a hot trend for fall....
