Amy Schmitz's custom handbags—Alice Bags—are both practical and chic. Amy Schmitz has always had a knack for fashion. From constantly trying on...
Fashion
Step Out in Style with These Fall Fashion Picks from Edina’s Trendiest Shops
Muted tones, bold prints and rich textures create an elegant mix—these looks from Edina shops and boutiques have a bit of everything. Above: KT...
Fall Fashion Trend Ties in Neatly with Back-to-School Season
The practicality of carrying all of your necessities on your back while still looking stylish is exactly why backpacks are a hot trend for fall....
How to Choose the Right Frames for Your Face
Finding the ideal eyeglass frames for your face can be a daunting task. Edina Eye was voted runner-up in the Best Eye Practice category of our Best...
Evereve’s Mission is ‘Spreading Joy One Outfit at a Time’
Over the store’s nearly 15 years, Megan Tamte and the women behind her have built Evereve into a national powerhouse. Evereve is the brainchild of...
This Local Loungewear Was One of Oprah’s Favorite Things
Softies brings coziness and cooling properties to women’s comfort wear. With an emphasis on fashion and function, Edina-based company Softies...
Like it or Not, the Fanny Pack is Back
Where to shop this trend in Edina: Pumpz & Company, Bumbershute and Target. Remember your beloved hands-free bag from the late '80s, early '90s?...
Give Your Wardrobe a Glow Up with Touches of Neon
Bold is back in fashion. Who’s ready to tuck away those sweaters and welcome warmer weather like a neon sign pointing in our direction? Yes! Neon....
Style Edina Features Fashions from the City’s Finest Shops
Style Edina celebrates its 4th year on the runway. Edina is a shopper’s dream destination with a variety of distinct retail areas like shining stars...
How One Edina Couple Took Evereve from Local Shop to Multimillion Dollar Business
How Evereve and its owners have evolved. Nearly 15 years ago, Megan and Mike Tamte decided to take a risk and chase a dream. They’d moved to Edina...
Add Something Wild to Your Wardrobe with Animal Print
Animal print has been a hot trend for decades. It started in the 1920s when owning an animal print rug was a sign of elite social status. Kings and...
How Clothes Mentor Edina is Using Social Media to Grow Its Business
Resale shop owner gets attention and grows sales. In the competitive world of retail, standing out is no easy feat. Yet it’s key to success. You...
For February Fashion, You Can’t Go Wrong with Plaid
Some things never go out of style and plaid is one of them. Did your mother ever tell you that if you hang on to things long enough they’d come back...
Style for All
A new boutique option for the fashion conscious. Since the Edina location of Mainstream Boutique opened at Centennial Lakes Plaza last April, it’s...
Vanessa Dembo Accessorizes with a Latin Vibe
Through her online business Vanessa Style Shop, Dembo sells handmade accessories created by Venezuelan artists. Vanessa Dembo grew up surrounded by...
Edina Charity Fashion Show
This April 7th at the Westin Edina Galleria will host a fashion show. Proceeds benefit the Edina Community Foundation's Connecting with Kids...
Businesses Adapting to Online Demand
As consumers gravitate toward online shopping, business owners must find creative ways to tailor to the trend. Jodi Mayers closed her retail store...
Dugo Keeps Women of Edina on Trend
Dugo owner Nancy Shank helps women step out in style. The holiday season provides an endless stream of reasons to dress up—black tie galas,...
Edina Store Feels Like Home
"Shop In the City" has something for everyone in the city of Edina. In this day and age, it’s refreshing to stumble across a store that feels a bit...
Mama Mia! Edina’s Best Maternity Stores
Maternity shops that help you keep your style through the nine months. Tee shirts, sweatpants and stretchy-waistband jeans—the essentials for any...
